Case: Development of a SaaS system

Case Studies
Development of the Abonement SaaS system

Development of the Abonement SaaS system for managing subscription sales and monitoring visits to fitness clubs and gyms, which consists of a CRM system and a mobile application for visitors

Solution

Marketing and product development

A significant amount of marketing tasks on strategic marketing planning and branding of the Abonement system was completed in order to effectively launch the product on the market, namely: market research, target audience and competitors, formation of product positioning, communication strategy, development and planning of advertising campaigns, organization of the sales and customer support department

Design

We developed the logo and corporate identity of the brand, UX/UI design of the Abonement control panel and the mobile application for visitors. Various content was created to promote the service on social media

Development of the Abonement system

We have developed modules for accounting and sales of subscriptions, control of visits to the fitness club and gym, accounting of finances and employees, management of the training schedule for employees with the possibility of online registration for training and payment in the mobile application

Mobile application for visitors of a fitness club or gym

A mobile application for visitors has been developed that includes: the ability to get acquainted with the subscriptions that are available for sale, online payment for subscriptions and training in the application, the validity of the subscription and the number of remaining classes, the club's training schedule and online registration for classes, an electronic club card for access to the club, the ability to send your body parameters and a photo report to the coach after each online training, club news

Implementation of integrations

In accordance with the client's request, we have implemented integrations with Way for Pay, Monobank, and LiqPay payment services to enable online payment for the purchased subscription and training directly in the application for visitors

Promotion of the Abonement system

We organized the creation of pages on Instagram and Facebook and prepared content for them. Promotion of the Abonemet system on Instagram, Facebook, and Google search advertising was implemented