Solution
A design that conveys the product’s natural character
The brand’s core value is genuine honey with no additives, heating or filtration, so the app’s design had to convey this natural quality right from the first screen. The UX/UI design was developed using a warm honey-coloured palette, featuring graphics of honeycombs and vibrant product photos. The interface is built around quick ordering: the catalogue, favourites, loyalty card and profile are all accessible from the bottom menu with a single tap
A design that conveys the product’s natural character
Processing product photos using AI
To ensure the catalogue looks cohesive and inspires confidence, all product photographs have been created using artificial intelligence in a consistent style. Over 200 photographs have been carefully edited: jars of honey, honey-coated nuts and gift sets are depicted amidst flowering fields and apiaries, all featuring the same lighting and colour palette. The customer sees not just a jar against a white background, but the natural setting from which the product originates
Processing product photos using AI
Login, home page and catalogue
You log in to the app using your phone number and an SMS verification code; no passwords are required. The homepage features banners advertising special offers and allows users to quickly switch between different types of honey: acacia, buckwheat, coriander, sunflower and others. Each product page includes a photo, price, description and similar products, whilst favourite items are saved in the ‘Favourites’ section for reordering.
Golden Nectar: development of a mobile app for ordering natural honey
Placing an order and paying with bonus points
The order process has been streamlined onto a single screen: choose between courier delivery or collection, use saved addresses, select a collection date and time, and pay in cash or online via LiqPay. You can use your accumulated bonus points to pay for up to 30 per cent of the order total directly whilst placing your order
Loyalty card and personal account
A loyalty card featuring a QR code and the current balance is always to hand on the customer’s smartphone, encouraging them to return for further purchases. The personal account provides access to order history, including payment and fulfilment statuses, delivery addresses, personal details and push notifications about promotions and the new harvest
Loyalty card and personal account
An integrated system with an online shop
The app operates as part of a single system with the brand’s WooCommerce online shop. The product catalogue, prices and stock levels are synchronised automatically. Orders placed via the app are processed through the same system as those placed on the website, and loyalty points are credited to the customer’s single account regardless of where the purchase was made

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