Case: QB Tools - development of a SaaS service brand mascot

Case Studies
QB Tools: developing a brand mascot for a SaaS service

We developed a mascot for the QB Tools brand to be used in advertising campaigns and social media. The company's request was to create a character to increase awareness and create associations with the brand's mood

Design

Solution

Developing a brand mascot

Based on the customer's specifications, we developed various mascot options that reflect certain situations related to the actions of brand customers - buying goods, paying for them and ordering them, delivering goods, interacting with various interfaces of the mobile application, website and CRM system control panel